2023 is set to bring exciting advancements in the areas of nutrition, fitness, mental health, and beauty. With a focus on small and simple changes, the wellness industry is poised to help individuals improve their overall well-being. John Lewis, a leading retailer, has predicted the top 10 wellness trends of the year and it includes:


If you struggle to keep up with the time-consuming steps in your skincare routine, then you’ll be happy to hear about the new Skin HIIT approach. Consumers are looking for hero products that work hard to protect their skin barrier, particularly against extreme weather changes. Products with key ingredients such as peptides and ceramides, which help lock in moisture, are in high demand. Brands such as The Ordinary, Dermalogica, and Dr Jart+ are already offering such products.

Mushroom Supplements

Another trend in the beauty world is the use of mushrooms. Mushrooms are found to soothe skin by reducing inflammation and treating pigmentation. Brands such as Origins, Shiseido, and Dermalogica have already formulated face mists, eye creams, and serums using mushrooms. John Lewis plans to expand further into supplements this year, with searches for Waitrose Porcini Mushroom Powder increasing by 200% compared to last month.

Fermented Foods

Gut health is crucial for improved immunity and digestive health, and it has also been linked to better mental health. This year, research by Waitrose indicated that gut health is going to become a greater priority among consumers, with 40% of respondents revealing they prefer to choose foods that help keep their gut healthy. Fermented foods such as Waitrose Kefir Yoghurt are great options to improve gut health, and sales of the product have jumped by 51%.

Mind Management

Mental health was a focus for many individuals last year, and if you’re not a fan of traditional meditation, then mind management is set to rise in popularity. Mind management involves focusing on a point within the body and bringing your attention back if your mind wanders. Doing this daily for eight weeks can help improve neural plasticity, focus, memory, and attention.

Feel-good Beauty

In an era of economic uncertainty, consumers are moving away from luxury pick-me-ups and towards more affordable daily self-care options. This could be an entry-level product from a premium brand, such as a mini candle or room spray from a fragrance house, or a ten-minute face mask or nail polish from a beauty brand. Sales of nail varnish brand OPI are up 20%, and bookings for facials at Cavendish Clinic in-store have increased by 296%.

Strolling for Sleep

Walking outside is known to be beneficial for mental wellbeing, but in 2023, there will be a greater awareness that it can also help improve sleep. Absorbing enough afternoon light can counteract the effects of blue light from screens and help individuals sleep better.

Virtual Wellness

The pandemic has caused a shift in the way we approach wellness, and virtual wellness is now a trend on the rise. From virtual workouts to online therapy sessions, individuals are turning to technology to support their well-being. Virtual wellness provides accessibility, affordability, and convenience, making it a popular option for many.

Plant-based Diets

Plant-based diets have become increasingly popular in recent years as people strive to adopt healthier lifestyles. More people are embracing a vegan or vegetarian lifestyle and are choosing to consume more plant-based foods such as fruits, vegetables, legumes, and whole grains. This trend is driven by the numerous health benefits associated with plant-based diets, including lower risk of chronic diseases, better weight management, and improved digestion.

CBD Products

Cannabidiol (CBD) is a compound found in hemp plants that is believed to have several health benefits, including reducing anxiety, reducing inflammation, and improving sleep quality. CBD-infused products, such as tinctures, topicals, and edibles, are becoming more popular as people look for alternative forms of wellness and pain management.

Digital Wellness

With the rise of technology, digital wellness has become a critical aspect of overall health and wellbeing. This trend focuses on using technology in a responsible and balanced way to improve mental and physical health. Digital wellness activities can include anything from meditation and mindfulness apps to fitness trackers and sleep monitors.

The wellness industry continues to evolve and grow, and these top 10 trends for 2023 demonstrate a shift towards holistic and sustainable approaches to health and wellbeing. Whether it’s embracing plant-based diets, practicing mindfulness, or utilizing technology for better health, these trends reflect a growing interest in taking care of the mind, body, and spirit. As the wellness industry continues to grow and evolve, it will be interesting to see what new trends emerge and how they will impact our approach to wellness in the future.